“I’m going to go back and I’m going to order cars that I don’t need,” – Michael Andretta, owner of a Chrysler-Jeep-Dodge dealership in central Pennsylvania.
So, dealers cannot sell the cars on their lots but Chrysler is asking that dealers actually purchase more cars than can sell. How messed up is that?
This approach is based on the belief that if the dealership helps Chrysler, Chrysler will help the dealership. What I don’t understand is HOW will Chrysler help the dealership? When it becomes apparent that the dealers don’t have money to purchase cars, or enough cash to keep day to day operations running, will Chrysler bail them out, or will the dealers end up being left on their own? If dealers had even more inventory they needed to sell, what steps were they taking. I decided to find out.
With the current incentives being offered by Chrysler and their dealerships I took the time to obtain a quote and ask about what offers I could utilize in my purchase of a new car. Well, none of my questions were answered and the dealership continued to push other items than what I had asked for. Basically, what I ended up with was a bunch of spam… and this was a typical response from 3 different dealerships.
It is very clear the people who are in charge of selling cars have not changed their views on how to sell cars – especially under restricting economic conditions. Purchasing more cars when you cannot even sell what you have is a very poor business decision.
