One short term benefit to being a consumer based economy is not being on the supply side when the sudden changes in economic conditions take place. To get a clearer picture of the economic reality, a picture that is not only focused on the pain the U.S. economy is facing, look beyond our borders to the countries that count on exporting goods in order to sustain economic growth.
The second largest economy in the world contracted at an annual pace of 12.7% last quarter. By the very loose definition of an economic depression (10% or greater of negative growth), the Japanese are facing what the world fears most. The contraction was accompanied by a decrease in exports by 45.7% from a year earlier, and a 31.7% decrease of imports.
This suggests three very obvious things – The Japanese consumer is not spending, the countries Japan exports to are not purchasing goods, and result further contraction is highly likely.
While still low, it would be reasonable for unemployment to start rising in Japan as companies, mainly manufacturing, begin slowing output or laying off staff in order to “right size” to the challenging environment. Toyota, a company known from not laying off staff during rough economic periods, will begin offering buyouts to employees. It’s just a matter of time before Honda and Nissan follow suit.
Germany, Europe’s largest economy, also fell victim to a decline in exports. As a result, the country was the largest economic contraction in about twenty-two years.
While not as drastic as the numbers out of Japan, Germany’s decrease in exports by 7.6% is quite significant considering most look at the German economy as the beating heart of the Euro-zone. Companies are halting production, laying off workers, and preparing for a significant decline in growth as economists expect the German economy to contract by 2.25% this year.
Seems to be a common theme, no?
Looking at this information makes me wonder…
So, have I stopped purchasing?
Hell yes!
I cannot even begin to remember when I spent a significant amount on an item that would be considered “discretionary”. If I really put my mind to it, I would say last December I spend $150 on 3 pairs of Wool pants. Everything else I purchase would fall into the category of household goods (weekly groceries) or entertainment costs (weekend brunch or a movie). Any excess that I have goes immediately to paying off debts as I fear about my future, and I fear about my ability to provide for myself as I look at the events unfold around me.
While the U.S. economy is consumer based, we can see that the consumer – namely you and I – have stopped spending on goods. As a result, we are no longer importing goods from our trade partners. Once the economic data coming from Japan and German begin to stabilize, and only once the data stabilizes, will the world truly know economic conditions are beginning to improve.