May
12
Posted (Van Santos) in Business on May-12-2009

Others have finally said the obvious, in regards to the Microsoft Bond offering:

Redmond, Wash.-based Microsoft is sitting on $25 billion in cash, so the company doesn’t need the bond proceeds “unless they have something big in mind,” says Reena Aggarwal, professor of finance at Georgetown University’s McDonough School of Business. Microsoft referred questions on the use of the bond proceeds to the company’s preliminary prospectus, which stated the issue would fund “general corporate purposes” that may include funding for working capital , capital expenditures, repurchases of capital stock and acquisitions.

Microsoft has wanted in on the search market for some time.  As all internal development efforts lead to sub-standard results leading to a lack of penetration in the search market.

If you know anything about Microsoft, their growth is based on technology acquisition.  While still a software company, the majority of their “new” ideas are things others created.  MSFT swoops in, makes a purchase and brands good as Microsoft products.

My guess is that leadership at MSFT sees an opportunity and will buy their way into a competitive position by picking up Yahoo!  If a deal cannot be had with Y!, look for Microsoft to go after Ask.com.



 
Dec
10
Posted (Van Santos) in Technology on December-10-2008

I was reading an article on TechCrunch yesterday about Ask.com “experimental” search feature that is really nothing more than a giant ad engine.  Take a look at what they mean.

Search for… Stocks or Mortgages or Cars or Music

And where is the content?  Maybe this is a bad design flaw, but it just makes the search engine look bad.  

This got me asking, however, why is Ask.com still around?  While I understand a company attempting to fill a niche market I cannot see how they are filling this goal.

Ask.com was purchased by IAC for 1.85Billion in cash, and is still ranked as the #5 search engine out there, but is there a purpose they serve?  Their market share has been consistently trending downward since 2006, no consistent business plan seems to be in place, and for the life of me I cannot figure out who their target users are.  

I’m guessing IAC hasn’t sold off the ask.com technology and web properties to competitors simply due to the fact they have no ability to recoup the $1.85B spent at this point – plus a huge write-off wouldn’t look good at this point either.