Americans always had the “bigger is better” attitude. At the end of the 20th century the mentality that was pervasive through all aspects of society seemed to grow by leaps and bounds. Super size meals, 4500 sq ft houses for a family of three, and massive vehicles served as constant reminders of how American citizens were following the excess lifestyle.
The perfect example of this unsustainable lifestyle was the Hummer brand.
As General Motors limped into government bankruptcy, the company looked to reduce their product line in the hopes of finding a way of surviving after bankruptcy came to an end. Pontiac got the axe. Saturn was almost sold off; however, the deal fell apart, leading GM to pull the plug on the brand. Saab was sold off to a small Swedish company, and General Motors pushed off Hummer to a Chinese based heavy equipment manufacturing firm.
On Friday, October 9th, 2009, the deal finally closed.
What has taken place with the Hummer brand is a perfect example what is happening to the United States in general. American excess lead to an unsustainable lifestyle and, as a result, others are picking up our former assets for pennies on the dollar because our economy can no longer support itself.
