What was a shock yesterday is truly reality today.

GM is not in talks with another party to purchase Saab in the wake of the failed attempt to sell the brand to Koenigsegg Automotive AB. Unless something major happens, and happens quickly, the 60-ish year old car company will be a causality of the financial downturn – along with roughly 3,400 jobs world wide.

I wonder how many other classic brands and companies will fail during the downturn.

Related posts:

1. Shocker – Saab likely to shut down
2. Saab and Dubai
3. Toyota to post full year loss in 70 years
4. Increasingly the world has to ask if there is there a need for print media?
5. Sweden to Saab – Sorry, you are on your own.